Booyah Flex II Square Bill Review

A new bait was unveiled this week as the world got a first look at the new Booyah Flex II square bill at ICAST 2017. I was lucky enough to get a sample of the new lure a few weeks prior to ICAST and have been able to give it a workout in some real-world kayak bass fishing. Spoiler alert – it catches bass!

Booyah Flex II Specifications

According to the press kit being released for the Booyah Flex II square bill, toughness and engineered erratic action are what make this lure unique. Booyah explains that the Flex II uses a foam injected molding process to give the lure properties similar to a balsa bait in an incredibly durable body. The one-piece wire design and one-piece bill and rattle chamber are some other key features which contribute to overall toughness and durability. The erratic action of the Booyah Flex II can be attributed in part to two specially designed divots on the bill that change the direction of water moving over the body of the bait – a feature not present in other squarebills. Overall the lure weighs in at ½ ounce and measures 2 ¼” long, features #6 wide-gap treble hooks and runs 2-5 feet deep. Read more about the Booyah Flex II on their website.

Booyah Flex II square bill in Chartreuse Blue Back color.
Booyah Flex II square bill in Chartreuse Blue Back color.

On the Water

My sample Booyah Flex II was in the Chartreuse Blue Back color and features an aggressive looking 3D eye and a wide, distinctive square bill. Living in northwest Arkansas, I had to wait for an opportunity when the clear water dirtied up before I could really use this color bait. Recent storms did the trick and I was able to get out and start deflecting this bad boy off of some cover. I caught several fish, and I caught some really nice bass including a 23” 8lb giant largemouth!

Big largemouth bass caught on a Booyah Flex II square bill cranking a shallow creek channel.
Big largemouth bass caught on a Booyah Flex II square bill cranking a shallow creek channel.

This was an area of the lake where a creek ran in that had become dingy due to the new water. The arm was a flat with a small creek channel to one side. I was working the Booyah Flex II along the edges where the flat and the channel edge met, which was right around 4-5’ deep. Every fish I stuck, stayed on the lure and made it into the kayak.

What I liked about the new Booyah Flex II

First of all, love the size of the body and the size and shape of the bill. The body isn’t tiny, but isn’t huge, which I think makes it very versatile. The bill creates a confidence-building barrier in preventing getting snagged. Even though it was my only one, I really ran it through some cover and it performed very well. When not hitting cover or scraping bottom, you can feel the erratic action in the lure and know it is hunting bass while you retrieve it.

Secondly, it is tough and that’s apparent from the start. For whatever reason, I have broken a lot of lips on crankbaits and I just don’t see that happening here. It casts well and after repeatedly hitting it off of rocks and docks it doesn’t appear to show any damage at all.

Finally, I almost always change my treble hooks on crankbaits (shout-out to Owner Hooks!), but I don’t see that as a necessity here. The hooks appear to be of good quality and I’ve been using it with the ones right out of the package. Not sure who makes these hooks, but they remind me of the ones on the discontinued XCalibur square bills. If you loved XCalibur square bills, I really think you need to check out the Booyah Flex II options.

The color patterns look great and I can’t wait to get my hands on more of these options: Smoke Shad, Nubone, Threadfin Shad, Copper Head, Chartreuse Blue Back, Chartreuse Black Back, Ruby Craw, Bluegill Bobo Craw, Blush, and Hazel Craw.

The Booyah Flex II square bills and the new Booyah Streak IV deep-diving crankbait will be on sale by mid-July at Tackle Warehouse and will retail for $9.99 – check them out! Below is a great video
from Chad Warner of Booyah with some live action of the new bait.

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