Some big news in the fishing industry and in the local lure manufacturing front was announced today. PRADCO Outdoor Brands announced they have acquired War Eagle Custom Lures, formerly based in Rogers, Arkansas. War Eagle is a very popular brand with many loyal anglers who love their spinnerbaits and buzzbaits.
When discussing the announcement with a friend, they immediately wondered aloud if the War Eagle name would survive the
acquisition. According to the actual press release distributed by PRADCO for the announcement, War Eagle appears to be remaining as an individual brand as it joins a PRADCO lineup that includes names like Booyah, YUM, Bandit, Bomber, Norman, Smithwick, Rebel and others.
“As part of PRADCO Outdoor Brands, War Eagle Custom Lures will be shipped to customers along with POB’s entire portfolio of brands from PRADCO’s distribution center in Calera, Alabama.”
As a heavy user of both Booyah and War Eagle spinnerbaits and buzzbaits, I’m looking forward to following how this plays out. War Eagle Custom Lures also produces a line of jigs, spoons and jig heads in addition to the famous spinnerbait and buzzbait offerings. This should make it easier in the future when ordering War Eagle lures, which should at some point be available on Lurenet.com along with some of my favorite YUM, Booyah and Norman items.
Although War Eagle Custom Lures has been based in Rogers, Arkansas, the management of the brand is staying local. According to the release:
“All product development, marketing, accounting, manufacturing and purchasing functions will be managed in Fort Smith. Brand Manager Chad Warner will have responsibility for War Eagle.”