Tag Archives: Orion Coolers

Events, Fishing Recap

Fishing with FLW Pro and Kayaking Superstar Eric Jackson

For the past couple of years I have been fortunate enough to fish with an FLW Pro in the Will Fish for Kids charity tournament on Beaver Lake and this year was pleased to draw Eric Jackson as my pro partner. Teaming up with Eric was no accident, I had requested to be paired with the world champion kayaker, pro fisherman, business man and marketer – knowing we’d have a great time talking as well as fishing.

Eric Jackson and I at the FLW Will Fish for Kids Tournament on Beaver Lake.
Eric Jackson and I at the FLW Will Fish for Kids Tournament on Beaver Lake.

Beaver Lake had just come off of a roller coaster couple of weeks of record rains and quickly rising water, creating issues for most of the pro anglers during the tournament. The night before our event threw another curve, with temps dropping to 38 degrees overnight (in May!) and 20-30 mph wind gusts during the day. Add to that a hazelnut stain in the normally crystal clear water and it was not the lake I had been used to.

Eric and I met up that morning and started out heading up an arm of Prairie Creek to check out some underwater wood structure he had

This color is not my Beaver Lake.

identified. Shortly thereafter, we were about to escape the very muddy water of Prairie Creek and head up to chase some smallmouth when his motor took a dive on us and we were stuck around the take-off point for the rest of the day.  In what was a recurring theme, Eric took this in stride and put a positive face on the situation. The rest of our day we worked around the launch area fishing some different techniques as best as we could, but just didn’t make magic happen. We boated only one keeper before we agreed to pack it in for the day and let Eric and family hit the road back to Tennessee. As expected however, fishing wasn’t the key highlight for me. I enjoyed my interaction with Eric as I picked his brain on what it is like to try and become a pro, the kayak industry, sponsorship theory and his marketing approach in general.

First and foremost that stands out to me is how positive Eric was all day long under diverse conditions. Every time we would creep our way to a new area with his trolling motor, he would be positive and declare, “This is a good spot, looks really good.” Or, if I suggested we hit a certain stretch, “That’s a good call, let’s do it.”  As we struggled to get enough bites we cycled through baits trying various things. “That’s a good idea, really might be the right thing to use,” he would say as I would move to a new bait.  No matter what was going on, he had a great attitude and made it better for his co-angler.  Last year I had met Eric at the morning take-off of the event and wrote this blog post about it: FLW Tour Pro Eric Jackson Good for Kayak Fishing – which also discussed the positive vibe this guy puts out all the time.

Eric and I moving down the creek arm before losing motor power.

This positive attitude has to have had a lot to do with the successes in his life.  Too many accolades to list here (but check them out here), he truly has had a world-class career.  He’s also been very successful in the business world, with Jackson Kayak, Orion Coolers and other brands being among the most well known and respected outdoor names. As a marketer, I was very interested to hear about his ideas about brand building, marketing and how to leverage the grassroots connections. We talked about the importance of ‘layering’ when working on content and brand messaging. Maybe the most telling aspect to me about his concepts of business is when he told me how at Jackson, he sees his warranty department as an extension of marketing. He recognizes how a company stands behind their product and cares for loyal customers means long-term prosperity.

We also discussed at length the soon to be released Jackson Flex Drive System, which is a pedal based system for Jackson Kayaks. I currently use a Hobie Pro Angler as my tournament boat but definitely plan to check out this offering from Jackson once available. It sounds like there will be a couple of really interesting features, including an easy beaching ability without drive issues. Jackson yaks are well known for quality, and I’d expect their pedal version to live up to the legacy there.

All in all it was an interesting day of ideas, marketing, and conversation – with a little fishing thrown in. Eric is clearly very passionate about his fishing career and has a clear plan on how he’s going to be a long-term successful competitor on the professional level. At the end of the day, because of his positive attitude, drive and mind for creative thinking…I tend to believe him.

Angler Combat

7 Angler Combat Protips

The new Angler Combat regional structure begins today with three geographic divisions – North, South and the Big 3 (CA, TX, FL). Angler Combat is an online bass fishing tournament with categories for Land, Kayak and Boat fishing. If you haven’t competed in Angler Combat (AC) yet or are just Angler-Combat-Logo-Horizontal-Outer-Glowgetting started, there are a few things to know to ensure you get the most out of the online bass fishing tournament. If you aren’t familiar with AC, take a moment to read this previous article and this one as well.

  1.  Be sure to download the iAngler Tournament App before you get out on the water. It’s important your phone is updated to the most recent operating system and test that you can successfully log in.
  2. Tournaments run monthly from the 1st-28th and each month has a unique monthly identifier. Look up this identifier and have it with you before you are out fishing…sometimes your mobile coverage can be spotty and you’ll need this identifier to submit a fish. If you are having poor reception, you can upload your fish after getting off the water. Photos are geotagged and you can mark the catch location in the app.
  3. When photographing your fish, make sure to understand some specific AC requirements. No fish clips, stringers or bungies are allowed to secure the fish. With AC, the fish must be fIMG_1564acing left with lip touching end of the board, but the mouth may be open.
  4. To prep your hawg trough for use in AC (or any kayak based tournament) use a Sharpie to darken all of the lines and to draw a line along the base of the left lip plate to improve visibility.
  5. Understand the prize payouts – with AC, the more the merrier. The prize payouts grow the more participants there are, so encourage friends to enter! There must be 10 entries per division for any prizes to be awarded. These new rules starting this month have a direct correlation between the number of entrants and the payout structure.
  6. When reviewing the AC Leaderboards, select the Length button at the top of the standings to see each submitted fish by length for each day. Here, you an click the image icon to see full-size images of each fish. You can also click on the Summary button to see the scoring summary for every angler for each day.
  7. After submitting your catch with the iAngler Tournament app, check back later to make sure your photos were accepted and approved. DO NOT delete your photos from your phone until you get verification of acceptance in case you need to resubmit.

Participating in AC is a good way to stay sharp when not in tournaments and can be a fun way to share your catches and compete with others in your region when the fishing heats up later in the year. You could win prizes from some of the AC partners:  Jackson Kayak, Orion Coolers, WASPcam, Boonedox USA, Manley Rods and YakGear. Go sign up and give it a try!